On Thursday, 19th February, the world welcomes in the Chinese New Year: the year of the sheep (or ram, or goat, depending on where you look). So as the horse of 2014 gallops away, and the sheep of 2015 springs in, let’s have a look at what it has in store for the events industry.
According to the zodiac, personalities of the sheep are loyalty, artistic flair and tranquility (apparently Michelangelo was a sheep – who knew?!)
Starting with loyalty, that’s clearly a very good thing. That means the retention of clients and customers, but that’s not to say you can sit back and let your customers come rushing back. Going out of your way to retain customers will yield good results, if you’re struggling with that check out our Exhibiting Toolbox which is full of free resources. If we can help exhibitors have a better event, they’re more likely to rebook and continue the cycle. If you’d like to work with us on a project, feel free to get in touch with me personally!
Artistic flair, sounds pretty ambiguous right?
Wrong. I was on-site at an event earlier this year and saw some pretty horrific stands. Ripped up posters, drawing pinned straight onto blank shell scheme walling – I think the guy heard my exasperated sigh as I walked past… So this year is about helping exhibitors with how they come across and providing products to help them do it (like our brand spanking new shell scheme) – if you build it…
Finally there’s tranquility. Tranquility for you means happy exhibitors. And what makes exhibitors happy? Irrefutable proof that they haven’t wasted their hard earned money. Helping exhibitors have a better on-site experience is just half the battle, continuing their experience after the doors close is the real challenge. So why not try introducing data capture on your event? N200’s suite of products not only allows exhibitors to quickly and effortlessly collect leads, it lets you see how well they’ve done and the stands around them. That’s a win for everybody!
So that’s our quick look at the Chinese New Year for 2015. So don’t be sheepish, get in touch and we’ll get this show on the road.