2015: The Year of the exhibitor Sheep

Chinese New Year

Happy New Year!

On Thursday, 19th February, the world welcomes in the Chinese New Year: the year of the sheep (or ram, or goat, depending on where you look). So as the horse of 2014 gallops away, and the sheep of 2015 springs in, let’s have a look at what it has in store for the events industry.

According to the zodiac, personalities of the sheep are loyalty, artistic flair and tranquility (apparently Michelangelo was a sheep – who knew?!)

Not bad for a sheep...

Not bad for a sheep…

Starting with loyalty, that’s clearly a very good thing. That means the retention of clients and customers, but that’s not to say you can sit back and let your customers come rushing back. Going out of your way to retain customers will yield good results, if you’re struggling with that check out our Exhibiting Toolbox which is full of free resources. If we can help exhibitors have a better event, they’re more likely to rebook and continue the cycle. If you’d like to work with us on a project, feel free to get in touch with me personally!

Artistic flair, sounds pretty ambiguous right?

Wrong. I was on-site at an event earlier this year and saw some pretty horrific stands. Ripped up posters, drawing pinned straight onto blank shell scheme walling – I think the guy heard my exasperated sigh as I walked past… So this year is about helping exhibitors with how they come across and providing products to help them do it (like our brand spanking new shell scheme) – if you build it…

If you build it, they will come

If you build it, they will come

Finally there’s tranquility. Tranquility for you means happy exhibitors. And what makes exhibitors happy? Irrefutable proof that they haven’t wasted their hard earned money. Helping exhibitors have a better on-site experience is just half the battle, continuing their experience after the doors close is the real challenge. So why not try introducing data capture on your event? N200’s suite of products not only allows exhibitors to quickly and effortlessly collect leads, it lets you see how well they’ve done and the stands around them. That’s a win for everybody!

So that’s our quick look at the Chinese New Year for 2015. So don’t be sheepish, get in touch and we’ll get this show on the road.

Stats, stats and more stats on event apps

Today’s blog falls to Robert Dunsmore, Director of Live Events here at GES, to talk about event apps and why we should use more of them:

Robert Dunsmore, our Director of Live Events

Did you know the cost of an event app is 1.2% of the budget for each attendee (printing is double)? 91% of event planners say that adopting a mobile event app has provided a positive ROI.

App powered events generate 42% more social media impressions, message reply rates among app connected attendees are over 80%, and 92% of attendees send at least one message or LinkedIn invite during an event – actively promoting your event technology at the point of registration will uptake by around 40%. Continue reading

New Year’s Resolutions for Email Marketers

The following is an important ‘tough-love’ message to all email marketers out there…E-mail marketing

Listen up! New Year’s Eve is over, Christmas Day was nice, but now it’s just a memory. When you sit down at your desk in January, it’s time to get a fresh notepad and a pen to start making a few promises that you can pin to your noticeboard. The old ways of email marketing are set to change, and it could be a doozey. Continue reading

How do exhibitors make the most out of their leads?

Leads imageFor this post I’m handing over to Matt Coyne, Business Development Director at N200|GES, to talk about how critical following up on leads – not just capturing leads – is:

I’ve previously spoken about the sort of preparation you can do before arriving on-site to exhibit at an event which can help you get the most out of the event itself. You can read that post here.

But what happens when you get to event time? Continue reading

2014 wrap up: Our content countdown

Is it just me, or has every year since about 2000 gone by at a ridiculous rate? One minute I’m going through the torturous sound of dialling up my 56k modem on my “reduced radiation” computer (that sounded good back then), the next I’m wandering around with something called a smartphone that can pinpoint my position in any major city on the planet (note I didn’t say anywhere on the planet, we’re not quite there yet!)

Dial up meme from read-it

Who remembers when the internet sang something like “Skaweeeerureeweeert”?

It’s needless to say that this year has gone by in a blur again. Somehow we’ve gone through a World Cup, a Scottish referendum, landing a probe on a comet (kind of) and whole host of global news twists and turns that makes the Nürburgring look like a leisurely Sunday drive. Continue reading

SMS Marketing: Helpful or Intrusive?

In the last 10 years, advances in email, social and mobile marketing in particular have meant that consumers and businesses alike can be contacted whenever and wherever they are in the world. But is this a good thing?

sms marketing

For marketers, this is quite clearly a very good thing.

Although, from the recipients point of view, in the age of the dreaded robot ‘PPI call’ and the ‘This is an important message’ intro (just before you hang up in frustration), it can be seen as yet another annoyance in the day-to-day life of a consumer. Continue reading

Data is an event organisers gold

The addition of N200 to the GES community is another great move forward as a company and an exciting opportunity to work with one of the best data capture companies in the events industry.


N200’s Matt Coyne, recently wrote a guest blog for Event Industry News, he explains why data registration is so vital within events. You can see the blog on their site here, or the full post is below 🙂 Continue reading

Exhibiting: It’s a jungle out there

Grumpy cat as Christmas

One does not simply “Follow the yellow brick road” 5 times in 3 days…

It’s coming up to the festive period which means two things: Coca-Cola adverts and a slowdown in the exhibition calendar. Between TV re-runs of The Wizard of Oz and The Sound of Music, one of the tasks worth working on over the winter is refreshing your exhibitor toolbox.

An exhibitor toolbox is one of those things that only seasoned exhibitors seem to put together, and even then they’re a work in progress as the world changes and new snags appear. How many times have you been on-site and needed a pair of scissors to snip a loose thread on your suit? Or been in the unfortunate position of being placed next to that exhibitor with the most ridiculously loud speakers known to man? Continue reading

Does art predict the future?

Guest blogging for us this week is our Director of Live Events EMEA – Robert Dunsmore – to talk about how art has historical credibility in predicting the future (it’s pretty darn good if I must say so myself!) Enjoy:

Photos: Michael Ansell/Warner Bros ©2008 Warner Bros. Television. All Rights Reserved.

From 1933 to modern TV, where next?

I recently re-read H.G. Wells’ novella “the shape of things to come”- a work of science fiction speculating on future events from 1933 until the year 2016 which is not far away now. A story penned in response to post recession U.S. and German flagging economies – sounds familiar? Continue reading